Reddit Ads is available on Founder and Multi-Brand. Advertising spend is separate from your subscription. The advertising connection is separate from Reddit social posting.
Connect advertising access#
- Create or confirm your ad account, ad profile and pixel in Reddit Ads Manager.
- In Moosen, select your brand and open Brand → Social accounts.
- Find Ad account connections and select Connect Reddit Ads.
- Sign in with the Reddit user allowed to manage that advertiser and approve the requested advertising permissions.
- Return to Ads, sync the accounts and check the intended paying account.
Reconnect the existing Reddit Ads connection when its permissions need renewing. You don't need to delete the connection first.
Prepare an ad#
Open Ads → Create ad. Choose Post as and Ad account (who pays). Select the Reddit format and complete the fields offered for it.
| Format | Prepare |
|---|---|
| Image | A headline, image and destination link. |
| Video | A headline, video URL, thumbnail and destination link. |
| Carousel | Two to ten cards with images and destination links. |
| Text | A headline and body. Text ads don't offer an outbound destination or button. |
The Reddit headline allows up to 300 characters. Every goal needs a Reddit pixel (required) belonging to the selected advertiser.
Choose the goal and audience#
The available goals are traffic, awareness, video views, conversions and lead generation. Video views needs video. Conversions needs the selected conversion event, and website leads need a pixel that has received a lead event. Set up and test those events in Reddit's own tools before launch.
Use the supported location, subreddit, interest and conversation-keyword fields. Language codes are entered as comma-separated values. Reddit doesn't offer age or radius targeting in this form.
Set the budget amount and period. A lifetime budget needs an end date. Review everything before Create ad. The button creates a real advertising campaign; there is no draft-validation action for Reddit.
Promote an existing post#
Use Boost post for an eligible published Reddit post. Its organic Reddit author must be connected and belong to the advertiser's ad profiles in Reddit Ads Manager. Boost goals are traffic, awareness and video views; video views requires a video post.
Manage results and changes#
Use the campaign tree for supported budgets, pause/resume and archive controls. Keep an existing budget's daily or lifetime type. Creative edits and campaign duplication aren't available for Reddit.
Reddit reporting supplies impressions, clicks and spend, with CTR, CPC and CPM calculated from them. Reach, video results and attributed conversions aren't supplied here. A missing conversion value isn't evidence of zero conversions. Manage Reddit pixel installation in Reddit Ads Manager and read ad reporting for comparison guidance.