# Connect and publish to LinkedIn

Set up LinkedIn, choose the right destination, and check your first post.

Use Moosen to prepare and schedule posts for a personal profile or an organization. You'll need a LinkedIn profile or organization you are authorized to publish to, plus an active Moosen subscription.

## Connect LinkedIn

1. Open **Brand → Social accounts**.
2. Select **Add Social Account**, then **Connect LinkedIn**.
3. Follow the sign-in and authorization flow. Read the permissions and choose the correct account or destination.
4. Return to Moosen and confirm the connection is listed.

![The connection picker in Moosen with publishing platforms available to select.](/screenshots/connect-channels.png "Start the LinkedIn connection from Add Social Account.")

## Prepare a post

Choose the personal or business connection type when prompted. For an organization, select the correct organization and confirm your publishing access. Review the available media and options for that destination.

Open **Posts**, create a manual post, and select the connected LinkedIn account. Continue through content, media, and the available platform options.

![Manual composer showing where publishing destinations are selected.](/screenshots/create-post.png "Select the intended account before writing and adding media.")

Review the preview, choose **Now** or **Schedule**, and submit when ready. To include the account in automatic posts, select it in the brand's [posting schedule](/publishing/schedules).

## Check delivery

After publishing, open the post in **Posts** and inspect the LinkedIn result. Follow the live link when available. If it fails, read the destination error before retrying.

LinkedIn advertising uses a separate ad account and the Ads workspace. A publishing connection alone does not establish every advertising permission.

See [fix a publishing problem](/publishing/troubleshooting) for a step-by-step check.