# Understand ad reporting

Read spend, impressions, clicks, and campaign trends in the right context.

Ads reporting helps you understand the results returned by your connected ad accounts. Data can arrive after the activity occurred.

## Set the reporting view

1. Open **Ads**.
2. Choose the date range.
3. Apply the available platform, status, account, or currency filters.
4. Review the totals and trend chart.
5. Expand a campaign to inspect its underlying ads.

![Ads reporting with a date range, sample totals, trend chart, and campaign table.](/screenshots/ads.png "Use a consistent date range and account scope when comparing results.")

## Read the measurements

| Measurement | What it describes |
| --- | --- |
| Spend | Advertising cost reported for the selected scope. |
| Impressions | Reported ad displays. |
| Clicks | Reported clicks on the ads. |
| CTR | Click-through rate. |
| CPC | Cost per click. |
| Conversions | Tracked actions reported by the platform. |
| ROAS | Reported return on ad spend when revenue and spend data are available. |

Conversion and revenue measurements depend on the connected platform and its tracking setup. A missing value doesn't automatically mean zero results.

## Compare with the platform

Align the date range, timezone, currency, and reporting level before comparing Moosen with a network's dashboard. A campaign total isn't the same scope as one ad set. Sync delays can also explain differences.

Don't add different account currencies together as if they were the same unit. Use the available currency scope.

## Inspect a specific ad

Open an ad's details for the supported metrics and timeline. Use [recommendations](/ads/recommendations) as suggestions to review against these results, rather than a guarantee of better performance.