# Review ad recommendations

Inspect a suggested campaign change and decide whether to apply it.

Recommendations suggest changes based on the campaign information available to Moosen. You decide which supported changes to apply.

## Generate and review

1. Open **Ads**.
2. Find **Moosen recommendations** and select **Analyze my ads**, or **Refresh** if you already have recommendations.
3. Read the recommendation, supporting explanation, and proposed action.
4. Check the affected account, campaign, and current results.

![Ads workspace with the recommendation area and campaign context.](/screenshots/ad-recommendations.png "Review the recommendation in the context of the selected campaigns.")

## Apply a supported action

If Moosen offers an apply action, review the actual change before confirming. A budget recommendation can change spending. A status recommendation can stop or resume delivery.

After applying, reopen the affected campaign or ad and confirm the new value or status.

## Keep the limits in mind

Recommendations depend on available source data. Missing conversion tracking, small samples, delayed reporting, and business context can affect how useful a suggestion is.

You can leave a recommendation unapplied. Check [reporting](/ads/reporting) and use your business priorities when deciding what to change.