# Create an ad

Prepare the creative, paying account, goal, targeting, and budget before launch.

Create an ad from the **Ads** workspace after connecting an eligible ad account. The form adapts to the selected network.

## Choose the accounts

1. Open **Ads** and select **Create ad**.
2. Choose **Post as**.
3. Choose **Ad account (who pays)**.
4. Optionally start from an eligible published post to reuse its content as a starting point.

![Create ad form showing the publishing identity, paying account, and creative fields.](/screenshots/create-ad.png "Check both account fields before preparing the ad.")

Starting from a post can prefill creative fields. Review the copied text and image before proceeding.

## Prepare creative and targeting

Enter the primary text, headline, image, and destination link. Choose the button and goal offered for the selected network.

Complete the available audience and targeting fields. Some goals require tracking, catalogs, or other setup that the form may not support. Use the goals actually offered for your connection.

## Set the budget

Choose a supported budget type and amount. Review the displayed currency, minimum, and any required end date. ChatGPT ads use their own card fields and a lifetime budget with an end date.

## Review before launching

Check the account charged, destination link, creative, audience, budget, and dates. Submit only when you intend to create the paid campaign.

After creation, inspect the campaign's status in **Ads**. Creation and platform approval are separate events, and delivery may not begin immediately.

See [budgets and status](/ads/manage) and [reporting](/ads/reporting) for the next steps.