# Connect your ad accounts

Authorize advertising access, sync accounts, and confirm the account that pays.

An advertising connection needs access to the ad account you intend to manage. A social publishing connection doesn't automatically provide every advertising permission.

## Connect and sync

1. Open **Brand → Social accounts** and add or manage the relevant platform connection.
2. Complete the advertising authorization available in that connection flow.
3. Return to **Ads** and use the account sync control.
4. Review the connected ad account names and currencies.
5. Confirm the intended account before creating or boosting an ad.

![Social account connection picker with advertising connection options.](/screenshots/connect-channels.png "Start the appropriate platform connection, then sync accounts in Ads.")

If an account doesn't appear, check that the signed-in platform user can manage that ad account. Reconnect the affected account if the permissions need updating.

## Connect ChatGPT Ads

Eligible advertisers can choose **Connect ChatGPT Ads** from the connection options. Follow the dialog to obtain an API key from ChatGPT Ads Manager and enter it in the connection field.

![ChatGPT Ads connection dialog showing the API-key field and access explanation.](/screenshots/connect-chatgpt.png "Read the connection's access explanation before entering your own key.")

Keep the key private and read the permissions explanation in the dialog. Don't put it in a support message or screenshot.

## Verify the paying account

In ad creation, **Post as** identifies the publishing identity. **Ad account (who pays)** identifies the account charged for the campaign. Check both fields.

If you have accounts with different currencies, use the relevant account or currency scope when comparing budgets and results.